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BALLARAT BEER FESTIVAL TVC

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CLIENT

BALLARAT BEER FESTIVAL

In its fifth year, and with a new festival Director at the helm, the Ballarat Beer Festival asked us to create an advertising campaign that would reignite interest in the event. With the City council agreeing to re-name the town “Beerllarat” for the day, we knew it was going to be big.

Capitalising on the fun nature of the day, and appealing to the target demographic, we engaged comedian Rusty Berther to star in the TVC. His dead-pan delivery and comic timing was perfect, giving us a clever, punchy ad that was widely shared on social media.

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