WORK

BALLARAT GRAMMAR

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CLIENT

BALLARAT GRAMMAR

When you're asked to create a campaign that captures the true 'essence' of a brand, you jump at the opportunity. Ballarat Grammar School asked us to show "not what we do, but why we do it" a challenge we tackled by spending time over many months with students, teachers and parents to truly understand the school and be able to deliver a campaign and tag line with cut through in the competitive market of secondary education. The 'Expect More' campaign continues to build a brand story through various versions of the video, online advertising and internal communications.

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