CRAIG’S HOTEL TVC
CRAIG'S ROYAL HOTEL
What a privilege to have been given the task to re-brand and partner with Ballarat icon Craig's Royal Hotel. Our brief was to generate renewed interest in this extraordinary hotel from both local and international markets. Video has been an important part of the campaign, allowing viewers to immerse themselves in the ‘extraordinary experience’ of Craig’s, showcasing the outstanding heritage while positioning the hotel as a market leader today. Our partnership with Craig’s has only just begun and we look forward to seeing the results of the brand transformation with a long-term strategy for sales and marketing in the works.