WORK

HERITAGE WEEKEND TVC 2016

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CLIENT

BALLARAT CITY COUNCIL

With the theme ‘Ignite Your Curiosity’, we were excited to create a quirky and surprising TVC campaign promoting the 2015 Ballarat Heritage Weekend. With such a long and rich history, Ballarat has an edge of intrigue and behind every building there is a story waiting to be told. With the traditional demographic of visitors already catered for, the ad campaign was to target a younger, Metro market encouraging a new generation of visitors to the festival.

The creative delivered a 30 & 15 sec TVC and was followed on social by individual ‘stories’ focussing on each character. Here is the extended version, giving the opportunity to indulge in the beauty of this intriguing campaign.

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