WORK

INTEGRITY STORIES TVC CAMPAIGN

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CLIENT

INTEGRITY GROUP FITNESS

Integrity Group Fitness Studios are a community focussed group fitness centre. Their aim is to offer a welcoming and rewarding workout experience for all ages and fitness levels, focussing on community and people. It was identified that they needed a vehicle to communicate this point of difference and attract new members.

With the idea that ‘seeing is believing’ they engaged us to create member video profiles, highlighting real people and telling real stories. This ‘feel good’ series of videos, in both long and short form, were circulated on social media and broadcast to TV, spreading the #Integritystory.

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