In a highly competitive market place, UFS Pharmacies knew they wanted to stand out from the crowd. Our challenge: to redefine their brand personality, emerging as contemporary and relevant. The campaign, comprising of TVC and supporting material, was fresh, emotive, memorable, engaging, funny and daring, connecting to audiences like never before. We crafted everything from wardrobe to bespoke music jingle. Never did we imagine we'd be casting line dancers or an acting dog in a pharmacy campaign - but we love the result!