WORK

YOOBI AUSTRALIA LAUNCH

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CLIENT

YOOBI AUSTRALIA

Yoobi means “One for you. One for me.” For every Yoobi item purchased, another Yoobi item is donated to a school in need. In December 2015, Yoobi launched in Australia, and they approached us to create a brand video. The objective was to tell the Yoobi story in an emotive and inspiring way filming the first ever Australian ‘Give’ at a school in Broadmeadows. The storytelling would be assisted with emotive interviews from the company’s co-founder, Lance Kalish along with the Principal, teachers and students of school.
Shooting a live action event, with excited primary school children was both challenging and exhilarating and the result is a warm and emotive video that tugs at the heart strings. Yoobi are enjoying a successful start to their operations in Australia.

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