Re-branding modern Asian restaurant Mr Jones wasn’t just about creating an Insta-worthy brand identity. It was about creating a fun-loving foodie community. This local has some serious food credentials, and the brand needed to back that up, bringing customers along for the ride. A combination of logo and type development, signage, interior design, packaging, animation, and digital content, all makes the brand experience zing... just like their betel leaf with ginger, chilli and shrimp.